Fashion has become a considerable method of expressing oneself to those who exist in the contemporary society. People will use their shoes, clothes and accessories that are most likely to disclose the personality, style and social identity. Some of the trendy products in the world have been footwear especially sneakers. They are worn at any age and origin and they are most often considered as comfortable besides being stylish. Understanding the Strong Disparities between Necessities and Luxuries.
To visualise this argument, it would be important to outline what the distinction between necessities and luxuries is. Such services are food, shelter, plain clothes among other basic services. So, that is the way why shoes are considered as the most simple clothes because they can hold our feet during any injury, weather and poor conditions. However, there is a difference between basic shoes and stylish sneakers.
The Price Factor
One of the main reasons stylish sneakers are considered luxury items is their price. Individuals are able to take advantage of such a massive stock of fashionable shoes of renowned brands that are pricier than the regular shoes. The cheapest shoes cost a very pocket-friendly price as opposed to the other designer sneakers which cost hundreds and thousands of dollars respectively.
Their prices are not usually different because their performance is more effective but because they are the members of a brand recognition, are promoted by celebrities and their fashions are not most common. The buyers of these sneakers are not ready to buy the sneakers on the basis of necessity but due to fashion, recognition and prestige.
The Strength of the Sneaker Culture.
Culture of fashion has penetrated in sneakers as they have been transformed into luxury. The sneaker culture in the world has been built within the past decades. A large number of the youth view sneakers as an important part of their life, style of life.
Sneakerheads are a niche group of sneaker-lovers, who are after exclusive or limited sneakers. Such collectors may have dozens, even hundreds of pairs.
To some extent, even sneakers are not necessary, and it is also one of the outcomes of this hoarding culture. The fact that it is being purchased to have fun, be cool or become popular rather than being practical is confirmed by the presence of many different pairs of sneakers in terms of price and design, in this case.
Brand and Marketing:
It has an impact on the purchase behaviour of the buyers. The reason why sneakers are an experiment of luxurious products is also related to their products marketing strategies of sneaker brands. These mega brands Nike, Adidas, and others are better placed to collaborate with celebrities, athletes, musicians and fashion designers who are producing special collections or sneakers.
This way, through such alliances, the consumers experience excitement and suspense. When it comes to a sneaker which is dropped in limited edition, it can tend to sell within a very brief period of time, some cases it can even take a few minutes. The citizens can wait in queues before the shops, or get into the virtual lottery and get a couple.
There is an application of scarcity in luxury markets. One of the ways the sneaker brands achieve this concept is by creating a small quantity of a certain design. This is therefore the aura of exclusivity and prestige that is connected to the possession of such sneakers as well.
Stylish Sneakers as a Form of Self-Expression
Another reason stylish sneakers can be viewed as luxury goods is the role they play in personal expression. Through the fashion, the people are given a voice and they can describe their personality and identity through it.
The sneakers come in a variety of colour selection, designs and brands, which can be employed as an individual taste and creativity. Unique or stylish sneakers will make one feel good and cool.
However, to the extent that fashion is important to self-expression, it is not equally important to the degree of survival. A person does not even need to have expensive sneakers to walk, work, and perform all the daily activities.
In fact, A Pair of Stylish Sneakers Could Be Considered a Because It is Not a Necessity, since people can live perfectly well without owning fashionable or branded footwear.
Luxury Goods Economic Conception.
The other factor that determines what may be termed as a luxury is the economical factors. Economists would prefer calling the luxury goods as the items that individuals put their money on, provided that they have spare cash in their hands.
When all the basic needs such as food, shelter, transport, and education are satisfied, the remaining money that people have can never go waste but on creating pleasure or social status. This cost of spending such a large amount of money on stylish sneakers may be impossible to a person that has limited financial means.
Environmental Considerations
It is more likely that the fashion industry will make people trendy and continue to transform its collections. Sneakers are no exception. New designs and models are introduced annually and the customers could feel the urge to buy new designs.
The environmental cost of the production, as well as the waste of sneakers, could be reduced, should people paid attention to the fact that valuable sneakers could be regarded in most situations rather than purchasing fashion sneakers without the necessity.
The Sneaker Culture Storey.
Despite being considered luxury items, stylish sneakers are not entirely unnecessary. They have become cultural and were able to gain a considerable position in fashion and youth culture of the current era.
Sneakers are affiliated to sporting, music and street fashion. Athletes and musicians are likely to influence any sneaker trends; and when the celebrities are contracted with a brand, they can influence their followers across the world.
Conclusion
Finally, The reason is that they are expensive and advantageous by brand name, status in the culture and their position in the fashion segment of the category makes them just in the luxury goods category.
